Allure Beach Resort Aparthotel is a 4-star seaside escape in Primorsko, Bulgaria, just 1.7mi from the city center. Tucked along Ulitsa "primorsko Shose", this aparthotel offers breakfast to start days with a splash of sunshine and sea breeze.

On-site amenities sparkle for sun seekers: a restaurant, a private beach area (extra charges), an outdoor pool right on the beachfront, and free Wi-Fi. Room service and shuttle options (including an airport shuttle with extra charges) make stays easy, while air conditioning, a bar, sun deck, terrace, and garden add comfort. Accessibility shines with non-smoking rooms and wheelchair-friendly access, plus features like beach chairs/umbrellas (extra charges), a playground, and kids' meals.

With a 4-star rating and 423 reviews, Allure Beach Resort Aparthotel blends beachside appeal with practical comforts in Primorsko, Bulgaria.

On-site dining centers around Ресторант #1, the restaurant with a welcoming vibe and sea views. A private beach area is available for guests (extra charges), while an outdoor pool sits right on the beachfront for a refreshing dip. Free Wi-Fi keeps devices connected as the waves roll in.

Practical touches include room service and shuttle options, including an airport shuttle with an extra charge, making arrivals and departures a breeze. Air conditioning, a bar, a sun deck, a terrace, and a garden create comfortable spaces to linger between swims and strolls.

Families will appreciate a playground and kids' meals, while beach chairs and umbrellas are available for an extra charge to lounge in style. An outdoor pool for adults-only adds a peaceful retreat after beachside adventures.