U&Me; BW Signature Collection

Location is excellent. We had no issues with the self check in. Easy to find and easy to check in. Design of rooms is a little style over substance but the room was clean and the views excellent. We also LOVED the breakfast here. Served by the bakery on the entrance level (level 3). This bakery is well known in Umea and has amazing bread. The options were vast and the bakery staff kept everything replenished. Great to have this included. Excellent value for money overall.

Appreciate that due to the lack of staff some extra info may be confusing as people say but just call the help number they are ready to assist. We called about the parking and they explained it all without issue.

Everything was perfect. We booked a room with view on the river and that was breathtaking. The room had panoramic views on all of its width. The decor was modern and fully practical. The bathroom had a very efficient air system so that it dried completely within 12 hours or so. The beds were very comfortable. Breakfast was very good. Staff were really nice, polite and helpful. Digital check-in: just take every step as advised on the screen and if difficulty the staff will help. And on top of all this, we found that the cost was low compared to the quality of the room and breakfast (included), which was useful as we stayed 3 nights, so worth checking this hotel if in Umea.

Nothing.

The hotel is located right in the middle of the city, next to the river. You find lots of shops and restaurants in short walking distance. One of our favorites was it to walk along the river in the evening. We loved our room on the 13th floor with the bed facing the huge window with river view! Our room was nicely decorated and everything was sparkling clean. The self-check-in was quick and easy. Don't skip the breakfast! It was excellent - fresh bread, bacon, cheese, fruit, veggies, sprouts, yoghurt, juice and also warm dishes, waffles... I am sure, there was something for everybody.

No complaints :-) There was nothing we missed.

Excellent location in the heart of the city, all you need just 5 mins walk around. Friendly staff. Convenient self check-in system. Room was clean, good sound proof. Stylish room interior. Comfy bed. Decent breakfast at the bakery (same build as hotel): eggs, meat, cheese, vegetables, fruit, desserts, few vegan options, additionally, I extremely liked the apple juice! There is another hotel in this build, the owner is same for two hotels, at the reception of second hotel (Stora Hotellet) it's possible to rent a bike for free. If you will have room at the highest floors, you will have very beautiful city view!

Size of the room is really tiny. It's not possible to open the window, they have own air conditioning system, which was hard to tune as I would like to have, sometimes it was to fresh in the room for me, but not critical. Unsual location of sink - near bed, not in bathroom. As the bed located just before the window - which most likely will have great scenes outside - TV is located not before your head. So if you will want to watch it, it could be not very comfortable for you head.

The rooms were nice with those big windows facing the river! The breakfast was totally amazing with great variety of local and healthy food. The receptionist was very nice and friendly.

The check in experience was not the smoothest: I booked two rooms under one names as we were traveling with family. We arrived late and there was self-checkin only. I managed to check-in for one of the two rooms but the other one required a different name and I had to call support. It took us a while and we were pretty tired but it did not prevent us from having a good stay at this hotel.

The location, in the center of the center of Umea, in the framework of a cultural Center, with library, restaurants, museum, next to the river. You can do many things indeed without even going out to the cold weather! The machine for the check-in and check-out is very practical.

We had an extra bed but it was not prepared; we had to search for the cleaning guy to prepare it... Not big deal but still, it takes some time to find him and for him to reach the room. Breakfast lacks coffee machine; only black coffee with a milk box beside. This could be improved, in my opinion. And the breakfast is a bit overcrowded, you have to go at specific times to be more comfortable and pick a table. Lastly, we didn´t understand the heating system. We put it at 25 degrees but nothing happened.

It was a great breakfast. We loved the view from the room. The location of the hotel was good. It was very interesting that check-in and check-out at the hotel can be done contactless. It was a very different experience for us. We can't wait to come again!

Nothing bothered me except that the room was a bit dusty. I also think that the software of the check-in device at the entrance should be updated. Because we didn't get the extra key card. Thank you.

Great top floor junior suite, good value as great views (though best from the large bathroom). Staff limited but helpful and breakfast was fine.

Didn’t like the self check in, a human is needed if you arrive by car and wish to enter parking. Breakfast system wasn’t explained very clearly - they use the cafe in the public hall and the selection is scattered around so without asking it is not obvious which parts are included in the breakfast.

We loved the view from our room on the 11th floor looking directly over the river. The whole design of the room was excellent, we especially loved the bed having a direct view through the window. The room was not big but it was very functional. There was excellent choice of foods at breakfast. We mannaged to find a parking spot on a public parking between the hotel and the river for a low price (free during the night). We would definitely stay here again.

Great location, right in the centre of Umea; very good value for money, particularly with breakfast included. Staff is always available on the phone and very helpful. It was also possible to get a packed breakfast for an early checkout. Excellent soundproofing in the room, clever design to make good use of the space. Very comfortable beds, heavy curtains that do a good job at blocking out the light.

Can feel a little impersonal, but that's not always a minus, and the location/surroundings fully compensate.